About Us

Home is not a category to us.
It is the whole point.

BrandJourney exists because talent-backed home brands deserve better than a template. Every brand we take on gets built around what makes it specific, and that starts with actually listening before we start recommending.

We are buyers, merchandisers, designers, marketers, producers, and brand builders. Most of us have sat on the other side of the table, which is why we know what a retailer needs to say yes and what a licensee needs to succeed once they have, and what a consumer needs to reach for it on the shelf. That combination is rare, and it is the reason our programs hold up.

We represent some of the most recognized names in home, across furniture, decor, textiles, and seasonal, at retailers from mass to specialty. Each brand has its own voice, and we work to protect it. We are small enough to move fast and experienced enough to be trusted with the work that matters most.

Meet the Team

Laura Aldrich

President

Victoria DeFruscio

Sr. Director of Operations

Rachael Cunningham

Brand Director

Elizabeth Garcia

SVP, Creative & Design

Andrea Antinozzi

Sr. Director of Licensing

Margaret Caldwell

Sr. Brand Manager

Kate Miller

Sr. Director, Business Development

Steven Greenly

Sr. Brand Director

Emily Gioacchini

Graphic Designer

Let the journey begin.