Services
Every brand shows up at a different stage, so we scale to fit. Sometimes that's running the whole licensing program, sometimes it is opening the right doors, sometimes it is one hard question answered well.
Full-Service Licensing
and Brand Management
Your brand, fully staffed.
We operate like your in-house team. Strategy to execution, we run the program as though we sit inside your company, because that is how seamless the partnership should feel.
Our category experts have built businesses with the largest retailers in North America, and we know how to turn an opportunity into a program that actually performs. The relationships behind that work are not inherited, they are earned daily through strategic planning, honest creative, and royalty management you never have to chase.
From there, we work shoulder to shoulder with every partner to grow your brand into the space only it can occupy.
What that includes:
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Market Analysis
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Royalty Management
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Business Development
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Program Management
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Brand Guide Development
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Marketing & Asset Management
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Logo Dev. & Packaging Direction
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In-Store Point of Purchase
Digital and Social Media
Led by a former HGTV digital executive, BrandJourney’s digital team has Home Category expertise in their DNA, and includes digital talent from other major brands like Wayfair, Better Homes & Gardens, Pioneer Woman, Disney, West Elm, and others.
We offer full-service social media management to create a cohesive brand identity across platforms, translating off-line brand voice and aesthetics into a social media presence optimized for maximum impact.
Not only can we support social media for retail partnerships as part of your licensing strategy, we can leverage our data capabilities and content production studio to elevate your brand and reach new audiences.
Media Content and Production
Our sister company, Scott Brothers Entertainment (SBE) is an award-winning production team that produces cutting-edge entertainment with global appeal and is an important partner to the BrandJourney family.
The brainchild of co-founders Drew and Jonathan Scott, SBE creates nearly 100 hours of content annually for TV, film, and digital platforms, including successes such as the Emmy-nominated HGTV show Property Brothers: Forever Home, Celebrity IOU, and The Nate and Jeremiah Home Project.
What that includes:
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Content Creation
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Production & Development
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Business Programming
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Program Design Management