Services
Our comprehensive suite of services includes licensing, consultation, creative direction, brand development, product innovation, marketing expertise, social media strategy, web and e-commerce, smart product placement, and cutting-edge media production.
Our custom 360 ̊ approach ignites a flywheel effect of brand experiences and storytelling, creating opportunities, momentum, and longevity for your brand.
Licensing
We bring a world of elite capabilities to extend and fortify your brand. Our award-winning team of category experts have worked with the largest retailers in North America. Skilled in converting opportunities into winning businesses, our strong relationships with each partner are earned every day through our dedication to proper planning, forecasting, and royalty management.
Our team works seamlessly with each licensee to amplify and grow your brand to fully occupy its unique place within the home space.
• Business Development
• Market Analysis
• Contract Negotiation and Execution
• Royalty Management
• Program Management
Creative and Marketing
We transform insights into impact. Eagerly diving into market and consumer research, we uncover the emotional connections that convert your fans and general consumers into your loyal customers.
Data allows us to precisely map the ideal journey for your brand, maximizing each opportunity with highly specialized creative assets, storytelling, and a clear voice that reflects the needs and desires of your audience.
• Consumer Insights and Analysis
• Brand Guide Development
• Marketing and Asset Management
• Logo Development and Packaging
• In-Store Point of Purchase
• Showroom Direction
Digital and Social Media
Led by a former HGTV digital executive, BrandJourney’s digital team has Home Category expertise in their DNA, and includes digital talent from other major brands like Wayfair, Better Homes & Gardens, Pioneer Woman, Disney, West Elm, and others.
We offer full-service social media management to create a cohesive brand identity across platforms, translating off-line brand voice and aesthetics into a social media presence optimized for maximum impact.
Not only can we support social media for retail partnerships as part of your licensing strategy, we will leverage our data capabilities and content production studio to elevate your brand and reach new audiences.
Our sister company, Scott Brothers Entertainment (SBE) is an award-winning production team that produces cutting-edge entertainment with global appeal and is an important partner to the BrandJourney family.
The brainchild of co-founders Drew and Jonathan Scott, SBE creates nearly 100 hours of content annually for TV, film, and digital plat- forms, including successes such as the Emmy-nominated HGTV show Property Brothers: Forever Home, Celebrity IOU, and Trixie Motel.
• Content Creation
• Production and Development
• Programming
• Design Management
