Before “influencer” was a household word, Brooklyn and Bailey McKnight were building a lifestyle brand with a large and highly engaged social following, earning a Webby and a Streamy along the way. Their reach has grown beyond content through retail and brand partnerships that reflect their strong connection with their audience. Now, they are bringing that same sense of relatability to the home category, creating a brand designed as a personal, effortless, and natural extension of how they already live.