Professional headshot of a smiling woman with long auburn hair, wearing a black blazer against a light gray background.

Laura Aldrich

Laura leads the strategic vision and execution of BrandJourney's licensing and brand management business, a portfolio that drives more than $1 billion at retail annually.

Her expertise in retail buying, product development, wholesale, and licensing spans three decades in the home industry, including executive leadership at Zwiesel Fortessa, and earlier roles at World Kitchen, Venture Stores, and Kitchen Etc.

Laura holds an MBA from Northwestern University's Kellogg School of Management and lives in Orlando with her husband, Michael, and two Irish Doodles. Outside of work, she enjoys golf, travel, and game nights.